James Lilwall || Product Thinking

Responsible AI has an evidence problem

AI evals are not just technical tests. They are how product teams turn responsible AI from policy into evidence.

Jun 29 • James Lilwall

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Outcome Theatre: When Metrics Exist but Accountability Doesn’t

Why organisations mistake measurement for accountability, and how product teams can reconnect metrics to ownership, judgement and consequence.

Jun 15 • James Lilwall

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Evidence-Led Prioritisation in Environments That Resist Evidence

Better evidence does not automatically lead to better priorities. In complex organisations, the real test is whether evidence is allowed to change the…

Jun 1 • James Lilwall

May 2026

The Political Half-Life of Digital Transformation

Why changing governments, shifting priorities and political instability make multi-year delivery so difficult

May 18 • James Lilwall

The Public Sector doesn’t lack talent, it lacks aligned incentives

Why capable teams struggle to deliver and what product managers can realistically do about it

May 4 • James Lilwall

April 2026

PRDs, product theatre and the illusion of clarity

Clarity is easier to produce than ever. That doesn’t mean the decisions behind it are any better.

Apr 20 • James Lilwall

How “efficiency” unlocks sustainability

Sustainability is a dirty word, become efficient instead.

Apr 6 • James Lilwall

March 2026

Beyond AI: Product Management can no longer hide behind the work

AI isn’t replacing product managers, it’s exposing what the role has been avoiding all along.

Mar 23 • James Lilwall

Why Product Management should recognise its multidisciplinary nature

Product management is often described as the intersection of business, technology and user need. The familiar Venn diagram is neat, reassuring and…

Mar 9 • James Lilwall

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February 2026

Digital is not weightless: Reflections from the Government Digital Sustainability Alliance (GDSA) summit

Personal reflections of the Government Digital Sustainability Alliance (GDSA) Summit - 25 February 2026

Feb 26 • James Lilwall

Public vs Private Sector Product Management: Different constraints, same craft

Product management doesn’t change, the system around it does.

Feb 23 • James Lilwall

10 easy sustainability steps product managers can take (that also save money)

Sustainability in digital products is not a separate workstream. It is what happens when a team reduces waste in demand, data and delivery.

Feb 9 • James Lilwall

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